Credit Repair
How a Credit Repair Company Went From Chasing Follow-Ups to 40–50 One-Call Closes a Month. $1.5M in 12 Months.
Services:
Sales Strategy • Closing • Conversion Optimisation
Timeline
12 Months
Credit repair company. Specialised in collections removal. $3,000 average client. 150+ inbound leads per month.
The Challenge
These were not warm leads.
Prospects were coming in with no awareness of the service being offered.
By the time they got on a call, they hadn't asked for this.
They hadn't researched it. Most had no idea what credit repair even was before picking up the phone.
Converting a prospect who didn't come looking for you is one of the hardest things in sales. You have to build trust, create awareness, manufacture urgency, and close - all in one call.
Close rate: below 10%.
The Process
We built a golden sales team from scratch.
First, the system. A fool-proof sales process with a clear, systematic path to the close on every single call. Simple to follow. Every objection mapped and accounted for. No grey areas. No improvising.
Then, the team. Intense, repetitive training until the process was automatic. Staff had no choice but to hit their inputs - miss targets and they were gone. That is not a threat. That is a standard.
The result was a team that could close cold, unaware prospects consistently.
The Result
40–50 new clients closed every single month.
One-call closes became the standard.
$1.5M in revenue closed in 12 months.
The hardest type of lead to convert. Closed. Consistently. Every month.
