Wellness Coaching
How a Metabolic Health Company Went From a 10% Close Rate to $3M in 12 Months. Same Offer. Same Leads.
Services:
Scalable Sales Systems • Closing • Conversion Rate Optimisation
Timeline
12 Months
The Business
Our client runs a fitness consultancy specialising in metabolic health, offering 1-on-1 coaching and supplements with an average client value of $5,000. Leads were coming in directly through Meta ads with strong volume - the problem wasn't interest, it was what happened once they got on the call.
The Challenge
Calls were inconsistent because the approach was inconsistent. Reps were presenting solutions almost at random, hoping something would land, instead of understanding what the prospect actually needed first. There was no real diagnosis - just a pitch and a hope.
The Process
We shifted the entire approach from selling to helping. Every call started by identifying the prospect's real problem, then digging into their underlying "why" - what was actually driving them to consider coaching in the first place. Only once that was clear did we present a solution, tailored to what we'd uncovered rather than a generic pitch.
The Result
60+ sales a month within 90 days, scaling to nearly 100 a month - $3M+ closed over 12 months.
