Wellness Coaching
How a Metabolic Health Company Went From a 10% Close Rate to $3M in 12 Months. Same Offer. Same Leads.
Services:
Scalable Sales Systems • Closing • Conversion Rate Optimisation
Timeline
12 Months
Fitness brand. 1-on-1 metabolic health coaching, & supplement sales. $5,000 per client. Running paid Meta ads. 200+ leads a month.
The Challenge
Close rate was below 10%. That means 9 out of 10 people who showed interest walked away without buying.
They had 3-4 closers. No consistent framework. No two calls ran the same way.
Every percentage point of lost conversion was tens of thousands of dollars leaving the business every month.
The leads were there. The system wasn't.
The Process
We became their sales team.
Built a consultative call framework specifically for lukewarm paid traffic: people who are aware of their problem but haven't fully decided yet.
Standardised it across every closer. Same process. Every call.
Result
60+ sales per month within 90 days.
Close to 100 sales per month by month 12.
Close rate: under 10% to 20–25%.
Revenue closed: $3M+.
Nothing about the offer changed. Nothing about the ads changed. The system changed. The revenue followed.
